As previously reported, Stone’s Enjoy By 9/21/12 IPA is hitting shelves as we speak. The bad news, it’s only going to three markets: Southern California, New Jersey and Chicago. Not living in one of those three markets, I say “Booo!”
But wait; there’s better news! According to the above video, it looks like this will be at least a semi-year round brew for Stone. Each subsequent batch will have a new freshness date in the title, and each batch will only be brewed for 3-5 markets, ensuring that the beer will hit those markets with-in a week of bottling.
Apparently, we will have a say as to where these batches will end up. In the video, Greg Koch implores us to let him know where we want to see this beer end up, via Twitter (#EnjoyBy), Facebook, email and other such ways. So, I guess we should start making some noise about this!
I had a fairly eventful beer weekend, so just thought I’d go over what I saw and imbibed the last couple of days.
On Saturday, I headed to Russian River to enjoy two new releases; Hopfather and Compunction. The Hopfather was a well crafted IPA, with a good punch of bitterness but balanced well. Compunction is a sour ale brewed with pluots, and there’s a ton of tartness to this one. Look for formal reviews of both later on; the pub was crazy on Saturday, and not conducive to reviewing.
Also got to try 60 Minute IPA from Dogfish Head, as my friend brought back a six pack from his travels back east. This is a classic East Coast IPA, with a big malt profile and delicate hops. Very good, and goes well with Rock Band.
On Sunday, the family and I headed to Toad in the Hole to enjoy Mostly Python, a celebration of Monty Python, beer and silliness. The Lagunitas beer truck was on hand, pouring their Pils, IPA and Little Sumpin’ Sumpin’, along with other offerings such as 21st Amendment Bitter American and Sierra Nevada Kellerweis. The event is free, and includes local actors performing Python skits and live music as well. This is a can’t miss event for me, as it’s fun for the whole family (although the skits were definitely more risqué this year).
Lastly, Beer Pulse reported that Stone will be releasing their Ruination and Oaked Arrogant Bastard in 4 packs, to go along with Sublimely Self-Righteous. 4 packs of delicious beer for everyone!
Hop heads who complain about breweries who don’t put bottling/drink by dates on their IPAs can stop complaining (at least for a couple of days), because Stone Brewing has gone ahead and put it in the name of their new beer for you.
How’s that for freshness dating?
The beer will be released at Stone’s anniversary party, scheduled for August 18th, so that gives you about a month to drink up.
Image from Twitter
It sure would appear that way. Very interested to learn about his new venture.